Case Study #3

"Goldman Sachs Upgrades Lamar"

Lamar Advertising Co.

News Event

January 17, 2017 at 7:00:00 am (EST) — Goldman Sachs upgrades Lamar Advertising to buy from neutral.

Market Alert

As the market opened, Lamar Advertising began trading in a volatile fashion. NewsHedge alerted its clients to the unusual trading event at 9:54:38 am (EST) when shares dropped from a high of $73.93 to $73.36. Despite the swift drop, shares remained in positive territory.

LAMR Squawk: Lamar Advertising Jogging Chart showing LAMR activity

Social Context

As news broke, Wall Street instantaneously took to Twitter to share information. According to Metricle's quantitative Twitter data, Twitter posts for Lamar Advertising produced a positive "buy" signal—as visually seen below.

LAMR Twitter Analytics

Alpha Generation

Over the next several trading sessions, our quantitative data continued to produce a positive "buy" signal—giving our clients even more conviction to remain long, or to add to their long position.

Chart showing LAMR weekly activity

Systematic Trading Data

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