Case Study #6

"Buckingham Research Upgrades Norfolk"

Norfolk Southern Corp.

News Event

January 18, 2017 at 7:00:00 am (EST) — Norfolk Southern initiated by Buckingham Research at neutral with a price target of $104.00.

Market Alert

As the market opened, Norfolk Southern began trading in a volatile fashion. NewsHedge alerted its clients to the unusual trading event at 9:37:29 am (EST) when shares uncharacteristically moved higher from a low of $105.89 to $108.16.

NSC Squawk: Norfolk Southern Jogging Chart showing NSC activity

Social Context

As the upgrade news broke early morning, Wall Street took to Twitter to share information. According to Metricle's quantitative Twitter data, Twitter posts for Norfolk Southern produced a positive "buy" signal—as visually seen below.

NSC Twitter Analytics

Alpha Generation

Over the next several trading sessions, our quantitative data continued to produce a positive "buy" signal—giving our clients even more conviction to remain long, or to add to their long position.

Chart showing NSC weekly activity

Systematic Trading Data

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